Senior Editor/Copywriter for Nasty Gal during a period of peak growth and media attention. Co-conceptualized custom magazine SUPER NASTY in close collaboration with Creative Director; hired all writers, edited all stories, wrote original essays, conducted interviews, wrote all headlines and promotional copy.

Daily duties: determined and continuously refined tone, style, structure, and voice of campaigns, collections, newsletters, marketing material, customer care, PR, lookbooks, labels and tags, and special projects.